The semiotician Roland Barthes called this "mythologizing," when historically/socially contingent beliefs get presented as/assumed to be "natural" and "universal" truths as a way to buffer them from critique. It's rhetorically depoliticizing the deeply political, and it's everywhere.

RE: https://bsky.app/profile/did:plc:ak52riygnk6q2siglha6ez7o/post/3ltfgibuz5c23