I see that "tea app" is getting pushed by the tiktok algorithm when it's basically another version of "lulu" which was eventually deactivated.
When I first got on lulu was when I was in uni and older mentors plugged into diff online spaces encouraged me to get on there. It was fun while it lasted but men who felt it was sexist got it shut down very quickly.
I also realized looking back years later how many silicone valley- tech bourgeoisie were plugged into lulu
How She Did It: Alexandra Chong on Founding Lulu, the Private Network for Girls

VideoAlexandra Chong is the Founder & CEO of Lulu, the highly-acclaimed yet provocative female app that allows users to rate men. Disrupting the way in which women are able to connect and openly communicate their thoughts on dating via social networking, Lulu is often described as the private network for girls where [...]

Forbes
"Alexandra went from being a former tennis Olympian to now high-profile entrepreneur — with the Lulu app now being used by 1 in 4 US college girls." (Notice I said I got on the app due to ppl encouraging me to get on there while in college)
"I was still working for Upstream, a leading mobile marketing firm, at the time and sending half my salary to the design firm to create the first version of Lulu. Once I had that first version, I decided it was time to quit and commit to Lulu full-time. I told my boss I was leaving to start a private network for women, and he became my first investor."

"When I started Lulu, I worked with a small startup digital agency, Glow Labs, in London. I would send them half my salary, every month, and they would start building my prototype."

https://medium.com/@evelinasinkeviciute/launching-lulu-from-first-failings-to-smart-dating-4cbf36f1fe23

Launching Lulu, from first failings to smart dating

Alexandra Chong’s journey has taken her from semi-professional tennis to law studies in London, political ambitions in Jamaica, her home country… And finally to founding Lulu, an app that allows…

Medium
"Lulu was sold to Badoo in 2016 and discontinued some time later."
https://en.m.wikipedia.org/wiki/Lulu_(app)
Lulu (app) - Wikipedia

After Rebooting, Lulu Sees Its Database Of Guys App Hit 200K Users In 8 Weeks Across U.S. Campuses (2013)

https://techcrunch.com/2013/04/09/guys-look-away/

After Rebooting, Lulu Sees Its Database Of Guys App Hit 200K Users In 8 Weeks Across U.S. Campuses | TechCrunch

Lulu (formerly Luluvise), the controversial mobile app that lets girls anonymously review and recommend guys, is seeing some pretty decent traction since it rebooted in February to focus on launching across U.S. college campuses, early Facebook-style. The London/U.S. company, backed by Passion Capital, PROfounders and a host of prominent angels including Yuri Milner and Dave Morin, has garnered 200,000 users in 8 weeks across the five U.S. universities where it’s actively been marketed.

TechCrunch
#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence” - Digital Innovation and Transformation

Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?

Digital Innovation and Transformation
One of the commentors about said apps:
"The first step is helping people understand that what’s happening on these apps and forums isn’t normal. It’s actually deeply problematic. The behaviors I’ve described here have become so common on the apps and forums that they’re being normalized. In reality, they cross serious boundaries.*
There's much to be said about parasocial enmeshment and how upstream marketing has been encouraging parasocial behaviors to benefit from data mining.

" #Upstream vs. Downstream Marketing: Key Differences

Upstream marketing focuses on understanding and influencing the desires of the consumer over time, while downstream marketing aims to drive near-term sales."

Reference: https://www.shopify.com/blog/upstream-vs-downstream-marketing#

Upstream vs. Downstream Marketing: Key Differences - Shopify

Upstream marketing focuses on understanding and influencing the desires of the consumer over time, while downstream marketing aims to drive near-term sales.

Shopify

Notice that the it's highlighted that the influencing desires of consumer**** happens OVER TIME.

#desirability #marketing #upstream #influencers

There's levels when one factors in that data mining of dating apps reduces ppl to #desirability dynamics , while simultaneously "influencing" desires of ppl using the apps and getting data scraped.
And much like the discussion of other societal influences it so often ties back to big tech. (As I already stated mentioning silicone valley types, but then I also have the venture capital and angel investor component that helps launch these projects.