One shouldn't need to change the OS on one's laptop or phone to get a private, ad free, not actively user hostile, experience on one's own device.
It is essential that one can do these things - I have, and haven't looked back - but if it is necessary, then there is a failure in regulation and enforcement.
One should not need the prophylactic of numerous add-ons and a careful choice of browser to be able to surf the web.
And thank goodness for indie sites and blogs, especially those with RSS feeds, which have eschewed the user hostile design decisions which leads to this.
Agreed on all counts, but it's worse than that. People who are not "very computer" don't have a clue how their data is exploited when they use mainstream software and services. And even people who are "very computer" don't have much insight, because the advertising and data-broker industries are silent about what happens to the data they collect and sell.
Without that knowledge, whatever the law says, there can be no meaningful consent.
Neil Brown
C++ Wage Slave
Sara Joy 
Cassandrich