Yogthos

Shenzhen Transsion Holdings Co. Ltd. has taken over the African smartphone market by focusing on catering to African consumer habits, such as multiple SIM card slots and improved camera sensors for darker skin tones.

Transsion has seen significant growth, becoming the fourth largest smartphone manufacturer globally in Q1 2024, with 85% year-over-year growth in shipment volume.

A great illustration how companies can be successful without catering to Western consumers.

https://www.bloomberg.com/news/articles/2024-09-16/africa-s-shift-to-smartphones-is-creating-a-new-chinese-phone-giant

Africa’s Shift to Smartphones Is Creating a New Chinese Phone Giant

Shenzhen Transsion Holding has spent years building devices to cater to African consumer tastes.

Bloomberg
Jun 19 at 3:32amWeb
Show thread🇨🇦🇩🇪🇨🇳张殿李🇨🇳🇩🇪🇨🇦1d ago

@yogthos **BY** not catering to Western consumers, ITYM.

Western consumers are bigoted against non-western brands. African and South American markets aren't so picky.

Show threadYogthos1d ago
@ZDL yup