There is no faster way to get me to never visit your site again than to email me a reminder that I've abandoned my shopping cart. Extremely reliable way to scare me off.

@mattblaze Standard plug in for some of the online shopfronts, which can be gamed for better pricing.

1. Add the thing you want to your cart.
2. Go through enough of the purchase workflow to reach the payment method, then walk away without committing.
3. Two days later, email: “We missed you, will you come back if we give you 15% off?”
4. Complete your transaction with a 15% discount voucher.

Works every time :)