google search has been trash even before llms, i believe its one of the reasons chatgpt got so much traction. first 2 pages are just generic slop with paywalled or ad-infested content.
i switched to kagi 2 years ago and its has relevant results on page 1 that i won’t get in google even after 10s of pages. plus i don’t bombed with ads for that term for weeks.

Wanna listen to this story instead? Check out this week's Better Offline podcast, "The Man That Destroyed Google Search," available on Apple Podcasts, Spotify, and anywhere else you get your podcasts. UPDATE: Prabhakar has now been deposed as head of search, read here for more details. This is the story