If I ran a business, I would t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

Calling pride month a political event is one of the most wildly bigoted takes I’ve ever heard.

No, it’s definitely political. So was the Civil Rights movement in the US. So was Womens’ suffrage.

Pushing for change is political, even if it’s nearly universally agreed that the particular change is necessary and good. I agree with LGBT rights and as far as I care, they can have a month long pride if they want, it doesn’t in any way chafe my willy. However, I agree with the person you replied to. As a business, ANY stance on ANY political cause risks alienation of some part of your customer base. Doing a 180 on your stance like Jagex did is of course the worst thing you can do, because then you alienate the people who agreed with you, but the others will still remember when you disagreed with them. Once they decided to do pride, they should’ve fucking stuck to it, at least for the year where they already had events scheduled!

If I ran a public-facing business at all, it would have literally no political allegiance or opinions. No stance on LGBT rights, no political donations (not really a huge thing in my country anyway), etc. Just do my thing, provide a great service, make sure my employees and customers are happy, and… The LGBT folks can do whatever they want, I’m just not voicing support for them as a business. Even if I as a person root for equal rights, I just don’t want to take a stance as a business owner. Donations to charities, including LGBT charities, are fine - I just don’t want it to be particularly public. But then I just prefer privacy in these kinds of matters.