If this really is the path Apple is on (and I hope it is), then I wish they’d be clearer about it, and why.

“Apple seems to be taking a wholly pragmatic approach, with features such as screenshot information extraction and spam call detection. If Apple continues to make AI something people find helpful in daily interactions with their devices, then I think it can combat the shifting, more cynical views on the technology.”

#WWDC25 #AppleIntelligence #AITools

https://apple.news/A72bZFHL8TX-xlYJk4eiz1w

I Thought Apple Was Falling Behind in AI—WWDC Changed My Mind — PCMag

Yep, Google and Microsoft are ahead now, but taking the time to deliver a thoughtful, truly useful AI approach is very Apple, and it's ultimately the right move.

@GuyNamedBrian I am entirely in agreement with this– outside of tech things move a lot slower so figuring out how this can be safely integrated into business processes will probably end up WAY more valuable than the technology itself.