@burnoutqueen It started with ethnic cleansing, but it wasn't legal to advocate for _further_ ethnic cleansing. Political parties got banned from running for parliament for this.
In the West Bank there was slow creeping ethnic cleansing, yes, but compared to what is happening right now, let alone what is being proposed, it was a lot slower.
In 2004, Ariel Sharon, who was a war criminal even according to Israel (but got elected Prime Minister anyway), _removed_ Jewish settlement in Gaza (https://en.wikipedia.org/wiki/Israeli_disengagement_from_the_Gaza_Strip). And the goal was still a Jewish ethno-state but the main worry was about Palestinians demanding a one-state solution combined with lower Jewish birth rates, so the goal was to have a Jewish majority core with a clear border. Netanyahu resigned from the government over this... The plan was not ethnic cleansing at the time.
So the difference is very much not just about being able to say it out loud. This is a massive escalation.
Or another example, if you look at pre-October 2023 Israeli military operations, they'd kill 10× the number of Palestinians or Lebanse for every Israeli killed https://statistics.btselem.org/en/stats/since-cast-lead/by-date-of-incident?section=overall&tab=overview.
Since then it's 100× Gazans killed for every dead Israeli.