Every time I read a mozilla product blogpost I get more convinced that whoever is writing them has left earth long ago and is writing them from an increasingly distant part of the universe that bends all communication into the register of a maniacal product manager, and the only way they have of signaling something has gone wrong with their shuttle is by heightening the self-evident contradictions between the self praise and the content of the blog posts they are indentured to write
https://blog.mozilla.org/en/mozilla/building-whats-next/
Investing in what moves the internet forward | The Mozilla Blog

Firefox is the only major browser not backed by a billionaire and our independence shapes everything we build. This independence allows us to prioritize bu

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Users can export saves anytime until October 8, 2025, after which their data will be permanently deleted. [...]

Meanwhile, new features like Tab Groups and enhanced bookmarks now provide built-in ways to manage reading lists easily. [...]

This shift allows us to shape the next era of the internet – with tools like vertical tabs, smart search and more AI-powered features on the way. We’ll continue to build a browser that works harder for you: more personal, more powerful and still proudly independent.

"We are stopping the thing that lets you make and share curated collections of offline pages with a little algorithmic affinity recommendation overlay because people don't want to manage reading lists and want to only have algorithmic recommendations.

Don't worry we basically fully replaced them with bookmarks (??) and a different tab orientation (??) because people still want to manage reading lists (??). But you can't actually import your pocket export to those things, and since they don't actually replace them we won't just move your data to them and will just delete it in a few months.

In conclusion, this is why pivoting to focus on the same gimmicks everyone else is focusing on and transitioning your personalized collections to generic AI slop reflects our being the most independent organization ever (???) Which lets us prioritize personalization (????)"

excuse me can you repeat that? blink twice if you need someone to come get you

Having seen a bunch of writing on social media from ppl there and read a bunch of these blog posts, the corporate culture must be absolutely wild to allow this kind of completely 180 degree opposition between the choices they are making and internal heroism myths vs. the entire reason why the tiny tiny fraction of browser-using people use Firefox do so and literally everything that mozilla itself is saying about its values.
And like if it was just a normal for-profit corporation I wouldn't blink twice, I am aware of the need for diversification since their major source of revenue could potentially get cut down to $0 pretty soon, but a lot of this is just a total self own and a totally mystifying one. There was an obvious route and they decided to throw it into reverse and drive through the garage door instead.
I'm actually not sure of a bigger example in tech of burning all your goodwill for almost no reason like this. Usually it's because companies get bought or something, but mozilla just decided instead of "we have a ton of dedicated people who understand the importance of the thing, so let's do a wikipedia and really obnoxiously remind people we need them to pay for browser development while keeping their trust by not doing the bullshit that causes people to want to use our thing" that it would be better to just completely lose the plot and lean into the thing people were running from because they got high on their own patronizing supply of "we know better, ads are good, ai is good, our entire userbase that is yelling what the fuck at us is just a vocal minority... of itself..."

I wouldn't say I know a ton of people, but I know enough, and none of them use Firefox unless they are a privacy wingnut or otherwise have some specific reason to hate Google and Apple. It just isn't a better piece of software than Chrome, it can't be and never will be, Google has infinity dollars, it competed on a different axis and that was fine for the people the use it because privacy is more important than perf or ux. The 2% of browser share that use Firefox are those privacy Wingnuts.

The one moz employee that frequently wanders into these threads once promised to show us the user research that is informing them and making them think "people who use Firefox are fine with ads, love them, don't mind having surprise advertising tech running in the browser that explicitly tells them it won't do that, and are apparently now clambering for more AI in their browser" and I suspect we probably won't. There just is no way that someone who thinks that the series of bad calls Firefox has made recently are actually fine would use Firefox.

And it was always impossible to compete technically on browser development bc of the amount of labor involved and the very adversarial nature of web standards.... but man you're pivoting to trying to compete on "AI"? The extremely capital intensive, every tech giant is betting the whole farm, running at a loss, spent a decade recruiting top talent, pay 10x what you can.... That "AI?" Just comically bad calls. Maybe I would be more sympathetic if they explained the strategy instead of just saying "we're doing what's best for the web now shut up and eat your poison"

i don't mean to spend multiple days ragging on mozilla, but reading this:
https://blog.mozilla.org/en/mozilla/internet-policy/amicus_brief/

and it's hard for me to express how i both feel for them and do not love the idea of firefox revenue going to zero, but also can't help but laugh at how this is pure slapstick and they are the clown trying to beg the rakes to stop hitting them in the face.

ok in this RPG you are mozilla. the federal government pursues google for antitrust finally (this is good). the federal government zeroes in on exactly your funding mechanism as one of the major remedies it seeks (this is bad). you are in a pickle. you need to hedge, you need to diversify, you need to abandon ship. everyone who cares about you knows that, but what do you do?

do you:

  • jump directly into the oncoming traffic of the market dominance strategy of that very same google, trying to compete on the sheer accumulated goodwill associated with your brand (which is evidently massively overestimated, internally) as "the good AI." Zigging while everyone else zigs. Late and dad cringe in a crowded market. But not only that, you take the bold strategy of specifically and directly alienating the only people that care about your flagship product or soul as an organization. You make a truly bizarre and hard to read amicus plea to the courts to save your soul: "we hate the monopoly power of google too, but this particular monopolistic behavior is paradoxically good for reasons that we won't explain except to say that google has been so successful in building the browser monopoly that we barely even exist. and by the way google is very good! and if we somehow make it out of this alive, they should keep paying us!!"

or....

  • recognize that it's do or die, and you have a small but dedicated group of people that are very clear about their reasons for using your product being antagonism to the tech monopolists. you come out guns blazing and say to the courts "yeah that's right fuck Google. Their browser monopoly has put us in this position we absolutely hate where we are dependent on exactly the company that has crushed the life from our organization and keeps us alive as a corporate human shield to deflect accurate claims that they have swallowed the internet whole. The only way out is to cut them to ribbons, but since we doubt the court will have the courage to do that, we now need everyone who wants to see a free internet to put their money where their mouth is and fund us as we go to the mattresses to keep the internet alive. No AI bullshit, no bizarre doublespeak, pay up or we're dead." It's not unprecedented. Meredith is over there giving the finger to surveillance capital every day and ramping up the donation nagware for Signal users, which they gladly do, because Signal fucks. and Mozilla used to fuck.
The future of the web depends on getting this right | The Mozilla Blog

The remedies phase of the U.S. v. Google LLC search case wrapped up last week. As the Court weighs how to restore competition in the search market, Mozilla

@jonny naturally they’re going with 1)
@jonny is there going to be a new org and another fork which takes all the people left supporting the actual browser á là OpenOffice -> LibreOffice or are we all too old and tired for that any more
@kevinriggle i'm ready to ride another clusterfuck! i want to ride another folly into the sea of online!!!!

@jonny @kevinriggle

*Pushes through the crowd at the recruiting desk like a pre-serum Steve Rogers*

Where can I enlist?