mathewMay 29, 2025
Zack Whittaker

For TechCrunch, I wrote about Thinkst Canary, a bootstrapped maker of honeypots (for catching hackers), which this month marks its 10th anniversary. The company now brings in $20 million in ARR without VC funding or an outbound sales team.

Refreshing at a time when cyber is dominated by VC dollars.

https://techcrunch.com/2025/05/29/a-decade-in-bootstrapped-thinkst-canary-reaches-20m-in-arr-without-vc-funding/

A decade in, bootstrapped Thinkst Canary reaches $20M in ARR without VC funding | TechCrunch

Reflecting on 10 years since its launch, the honeypot maker explains why the company did not take on any VC funding.

TechCrunch
May 29, 2025 at 2:30pmWeb
Show threadGlyphMay 29, 2025
@zackwhittaker just going to point out that thinkst canary has also generously and consistently sponsored https://twisted.org/ during that meteoric rise, so if any startups want to hop on that bandwagon on their way to boostrapped riches, the option is always open
Twisted

Show threaddon Elías (como los buses) 🥨May 29, 2025
@zackwhittaker they are here in the Fediverse @ThinkstCanary
Show thread�May 29, 2025
@zackwhittaker i love honeypots. they are such a funny thing. like trapping someone in a fake shell and watching them firing wild commands with weird responses driving them crazy, if you are lucky enough not watching a script
Show threadwirepairMay 29, 2025
@zackwhittaker woo grats @haroonmeer :>