Apple couldn’t have failed its battle with Epic more completely and utterly if they tried. What a waste of a once-great reputation, set alight and torched by hubris and arrogance, for /nothing/
@stroughtonsmith Less than nothing, cause they’re going to lose more control over their services/products because of this fight.

@stroughtonsmith I am struggling to understand how they run their business decision making based on legal threats from judges. Just realise it’s not 2010 & the market has changed.

They should cut the App Store margin to 7.5%. The markets will scream about lower profits. Stand up to them.

Plus: introduce a payment gateway API for govt approved & registered payment companies only (eg Stripe). We trust paying on the net, & have done for years. No clip for payments through 3rd party gateways.

@stroughtonsmith Can’t put a price on arrogance!
@stroughtonsmith I mean, they did make billions of dollars for several years. The gravy train is just over now.
@stroughtonsmith We haven’t got to the “get Trump to fix everything” step yet. Another promise to build iPhones in America in exchange for something dumb to make the problem go away.