@gruber @siracusa a Jobs quote from the Isaacson book, “My passion has been to build an enduring company where people were motivated to make great products. The products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything - the people you hire, who gets promoted, what you discuss in meetings.” https://hbr.org/2011/10/steve-jobs-solved-the-innovato (extra point as article mentions “necessary but not sufficient”)