CCCMay 14, 2025
Belgian Court of Appeal: The “Transparency & Consent Framework” (TCF) is illegal. TCF is live on 80% of the Internet https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-google-microsoft-amazon-x-across-europe-has-no-legal-basis/
EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis

EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.

Irish Council for Civil Liberties
Show threadMichal ŠpondrMay 15, 2025

@CCC I don't get it. Weren't the cookie banners introduced just to prevent user information from being stored? I see 2 contradictory issues:
- you're not using a cookie banner - you're violating privacy
- you use a cookie banner - you are violating privacy

So how should it be? Or is it something else entirely?

Show threadMichal ŠpondrMay 15, 2025
@CCC Oh, maybe I understand more now. This is about one product from one company (IAB).
OK, I'm glad this advertisement world is completely out of my hands.
Show threadSolon
@michal @CCC the IAB is an absolutely gargantuan data broker though.
May 15, 2025 at 11:23amWeb