Belgian Court of Appeal: The “Transparency & Consent Framework” (TCF) is illegal. TCF is live on 80% of the Internet https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-google-microsoft-amazon-x-across-europe-has-no-legal-basis/
EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis

EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.

Irish Council for Civil Liberties
@CCC yall may be celebrating today but it's their bread and butter. this will not be without consequences for us.
@lritter @CCC no one has a right to a business model, especially an illegal one. You're right that they won't take this lying down, but it's important to remember they can still advertise without hoarding and auctioning off private data.