Mastodawn

CCC May 14, 2025

Belgian Court of Appeal: The “Transparency & Consent Framework” (TCF) is illegal. TCF is live on 80% of the Internet https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-google-microsoft-amazon-x-across-europe-has-no-legal-basis/

EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis

EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.

Irish Council for Civil Liberties

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Michal Špondr May 15, 2025

@CCC I don't get it. Weren't the cookie banners introduced just to prevent user information from being stored? I see 2 contradictory issues:
- you're not using a cookie banner - you're violating privacy
- you use a cookie banner - you are violating privacy

So how should it be? Or is it something else entirely?

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Vojtěch Horký

@michal @CCC Cookie banners are not required at all. If you don’t store users’ personal data, you don’t need their consent.

But more to the point: From what I’ve gathered, the problem seems to be that the scheme advertising companies use is set up in such a way that users can never be sufficiently informed about what happens with their data, therefore they can never legally consent to their data being used in this way.