DocdanoMay 12, 2025
1/6 At TEXMED last weekend, a physician asked me about SEO in the AI era—and it hit me how fundamentally the rules of business visibility are changing.
When someone asks ChatGPT about the "best chocolate in Fredericksburg" instead of Googling it, the game completely changes. https://blog.rockettools.io/p/20786455-771c-4981-b269-4be638cc37ed/
Beyond PageRank: Why Your Business Needs a Generative Search Strategy

This past weekend, I had the opportunity to sit on a panel at the Texas Medical Association convention in San Antonio focused on social media and ethics. While I expected questions about maintaining professional boundaries or managing online reputation, one question caught me by surprise: "How does search engine optimization

Ignition by RocketTools
Show threadDocdanoMay 12, 2025
2/6 I've spent a year testing what actually works for generative search visibility across my businesses. The results challenge conventional digital marketing wisdom.
For example: press releases, often dismissed as SEO relics, have surprising strategic value—not for backlinks, but for their distribution footprint.
Show threadDocdanoMay 12, 2025
3/6 AI systems prioritize information that appears consistently across multiple domains. A single press release can create dozens of identical references to your business that AI models encounter during training.
The key: focus on clear FACTS, not marketing language.
Show threadDocdano
4/6 Another emerging advantage: llms.textfiles—similar to robots.txt but optimized for AI comprehension. By providing structured markdown files with clear information about your business, you make it easier for AI to accurately represent you.
May 12, 2025 at 1:30pmTypefully
Show threadDocdanoMay 12, 2025
You can read the unrolled version of this thread here: https://typefully.com/docdano/aZVOavA
Changing Rules of Business Visibility | Dan McCoy, MD

1/6 At TEXMED last weekend, a physician asked me about SEO in the AI era—and it hit me how fundamentally the rules of business visibility are changing. When someone asks ChatGPT about the "best chocolate in Fredericksburg" instead of Googling it, the game completely changes. https://blog.rockettools.io/p/20786455-771c-4981-b269-4be638cc37ed/

Show threadDocdanoMay 12, 2025
5/6 Not all platforms are created equal in AI training. X and Reddit show outsized influence patterns. Strategic content on these platforms—focused on demonstrating genuine expertise, not promotion—creates reference points AI systems can confidently cite.
Show threadDocdanoMay 12, 2025
6/6 The opportunity today isn't just optimizing for algorithms—it's reshaping how your business appears in the artificial minds increasingly guiding human decisions.
The winners won't have the biggest budgets, but the earliest adaptation to this new reality.
Full essay: https://blog.rockettools.io/p/20786455-771c-4981-b269-4be638cc37ed/
Beyond PageRank: Why Your Business Needs a Generative Search Strategy

This past weekend, I had the opportunity to sit on a panel at the Texas Medical Association convention in San Antonio focused on social media and ethics. While I expected questions about maintaining professional boundaries or managing online reputation, one question caught me by surprise: "How does search engine optimization

Ignition by RocketTools