Mark Eppley of Traveling Software doesn't seem to know the rules: he held a press conference at #COMDEX to announce a product they're actually shipping.

I understand that seven different PR agencies were so horrified they tried to straighten him out: you hold press conferences to announce stuff that you're going to ship #RealSoonNow, not something that you've actually got out the door. (j p) #Byte #ByteMagazine #Anno1988