There's little doubt that Singapore's ruling People's Action Party (PAP), which has been in power since 1959, will win the country's election on May 3. But @BBCNews reports that the government is pulling out all the stops to gain favor with young people, who are experiencing the same issues as younger generations everywhere: A high cost of living, uncertain job prospects and the specter of Trump's tariffs. The PAP has taken to social media, partnering with influencers and using the theme tune for "Friends" on TikTok videos, in order to reach youngsters.

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