it's easier to bundle mandatory ads with videos than with text; they're too easy to skip on plain text
so ad businesses offer crumbs to those who venture into the video-making business, select some winners to promote like lottery winners, to encourage others to also try their luck, and here we are
and then, since there's so much video stuff out there, because of the twisted business model, people who don't realize the market distortion conclude that people actually prefer ridiculously low-density videos over readable text, and so they set out to produce videos even without an expectation of monetary rewards
CC:
@darrenpmeyer@infosec.exchange