Colectivo MCPA
AFW NetworkBerluti declared war on the final day of the 2025 Paris Convergence. Non-violent activists entered the Berluti store that was visited on Day 1 and held a speak out, standing up for the innocent animals that get skinned alive and anally/vaginally electrocuted in the name of Berluti’s so-called fashion.
Immediately, the extra security guards that Berluti hired eagerly grabbed some of the women by the neck, dragging them out of the store, and even repeatedly pushing them onto the ground. While some activists were being bruised and battered, others were chanting, holding up signs and making it clear to the abusers that “we will not back down. We will never back down.” If you want to put out a fire, you’re supposed to use water, Berluti. You just used gasoline.
Your company and employees of your stores all over the world will now pay the price for how you handled this situation, in very legal and non-violent ways. We don’t abuse animals, Berluti. We keep our hands to ourselves when demonstrating, Berluti. You treat all of the above with violence. It’s not a winning strategy. We’ll see you very soon.