AnnaApr 22, 2025

"A huge 89% majority of the world’s people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research suggests.

Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say."

https://www.theguardian.com/environment/2025/apr/22/activate-climate-silent-majority-support-supercharge-action

Activate climate’s ‘silent majority’ to supercharge action, experts say

Making concerned people aware their views are far from alone could unlock the change so urgently needed

The Guardian
Show threadAti
@mothninja problem with such surveys is they stop at "suuure I would like to go green and save planet" without further asking "great, so you are ready to for ex. pay 15% more TCO wise for electric car and do your once a year long holiday trip 10% slower (including charging)?". Because answer to second one is usually "nooo way I pay 15% more or travel 10% slower - I'd rather join random conspiracy saying there's no problem at all at that point" Aaand reality is we should tell them no car at all.💁‍♂️
Apr 22, 2025 at 10:57amMoshidon
Show threadAnnaApr 22, 2025
@ati1 that's not the case https://www.theguardian.com/environment/2025/apr/22/spiral-of-silence-climate-action-very-popular-why-dont-people-realise
‘Spiral of silence’: climate action is very popular, so why don’t people realise it?

Researchers find 89% of people around the world want more to be done, but mistakenly assume their peers do not

The Guardian
Show threadAtiApr 23, 2025
@mothninja How on earth does "How much of the $450 I might gave you would you give to climate charity and how much would you keep for yourself knowing it's a climate related experiment?" tell us anything about real choices? Sure in that circumstances they would be ashamed to take 100% and say like "and climate action is a scam because uncle of father of sister of my friend saw on youtube" XD. Again: 80% don't use ready made cheap climate solutions if they only find it tiny bit inconvenient.