Marriott is betting big on Europe’s rising middle class—Four Points Flex by Sheraton is set to double to 50+ hotels by 2026. Fast growth, smart conversions, and Bonvoy loyalty power the play. #MidscaleHotels #TravelTrends https://buff.ly/2CpSteC
Marriott's Hotel Push in Europe Targets Middle-Class and Smaller Cities

Marriott International is expanding its Four Points Flex by Sheraton brand across Europe, aiming to double its portfolio by the end of 2026.

Skift