German smartwatch.
@tmomas @obrhoff and indeed it's Hungarian! https://m.facebook.com/story.php?story_fbid=1047621194075984&id=100064843384938
Which tracks with the tiny extra accent on kilowattóra https://hu.m.wikipedia.org/wiki/Kilowatt%C3%B3ra that was barely visible in the posted photo (all those sprinkled accents to me were the giveaway of it not being German)