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Brian Merchant Mar 27, 2025

OpenAI is using Studio Ghibli-style memes as an ad hoc promotional campaign for its new image generator—despite Ghibli founder Hayao Miyazaki's famous hatred of AI. Sam Altman even made his X avatar a 'Ghiblified' portrait.

Disgracing Miyazaki is part of the point: It's more proof to the industry's biggest boosters that they have won—that they're free to use, appropriate, and commoditize art however they see fit.

https://www.bloodinthemachine.com/p/openais-studio-ghibli-meme-factory

OpenAI's Studio Ghibli meme factory is an insult to art itself

Sam Altman is promoting his new image generator by appropriating the work of one of the greatest living animators—who is "disgusted" by AI.

Blood in the Machine

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TheOneSwit Mar 28, 2025

@brianmerchant whe i remember correct myazaki was more disgusted by what they produced with the AI when they showed him.

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Boba Mar 29, 2025

@TheOneSwit @brianmerchant
"What do you intend to do with this technology?"
"Well, we would like to create a machine that can draw like humans do."
"I feel that we are nearing the end of times. Humanity is losing faith in itself."

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Maverynthia🌱Mar 29, 2025

@TapiocaPearl @TheOneSwit @brianmerchant

Everyone is using the “I strongly feel that this is an insult to life itself.” quote.
The context of Miyazaki's specific comment was specifically to the fact they were using the AI movement for "zombie games". Which already throw people with disabilities under the bus as disgusting horror monsters.

He has other quotes about it, but using that quote for AI drawings is a bit of a misattribution.

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Boba

@Maverynthia @TheOneSwit @brianmerchant I've seen the video a number of times since it was released many years ago. That quote about it being an insult indeed takes place before the section I quoted. But why does he react the way he does? Because he saw the technology used in a way that betrays human intentionality, and compassion in creativity, informed by our experiences and understanding, in this case of things like pain. Context matters, but his reaction was hardly to the specific use.