Brian MerchantMar 27, 2025

OpenAI is using Studio Ghibli-style memes as an ad hoc promotional campaign for its new image generator—despite Ghibli founder Hayao Miyazaki's famous hatred of AI. Sam Altman even made his X avatar a 'Ghiblified' portrait.

Disgracing Miyazaki is part of the point: It's more proof to the industry's biggest boosters that they have won—that they're free to use, appropriate, and commoditize art however they see fit.

https://www.bloodinthemachine.com/p/openais-studio-ghibli-meme-factory

OpenAI's Studio Ghibli meme factory is an insult to art itself

Sam Altman is promoting his new image generator by appropriating the work of one of the greatest living animators—who is "disgusted" by AI.

Blood in the Machine
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@brianmerchant The whole IA thing that frightens me the most is how easy the companies get away with the stealing of training material.

OpenAI must have used tons of Ghibli material to train it's model, similar on how Meta used milions of books to train teir LLM.

Endusers of products are limited in the use & share of material due to 'copyright infringment', while the large companies get away with this.

How does this all add up? Was there conscent from Ghibli in this matter?

Mar 28, 2025 at 10:15amWeb