Elon Musk "doing a Ratner". 94% of Germans will not buy a Tesla.
[Gerald Ratner] added: 'We sold a pair of earrings for under £1, which is cheaper than a shrimp sandwich from Marks and Spencer, but probably wouldn't last as long.' It became known as 'doing a Ratner' and still serves as a warning for top chief executives to this day.
https://electrek.co/2025/03/14/tesla-is-done-in-germany-94-say-they-wont-buy-a-tesla-car/
