Step 1: @SouthwestAir threatens to scrap 2 bags fly free.
Step 2: consumers threaten to rage-boycott.
Step 3: day before changes take effect, SWA "changes course", now only 1 bag flies free.
Step 4: consumers are pacified, think they "won".
Step 5: SWA hits record profits in year to follow.
Repeat after me, "I am free"