𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗡𝗘𝗩𝗘𝗥 𝗽𝗮𝘆 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗿𝗶𝗰𝗲𝘀 𝘂𝗻𝘁𝗶𝗹...

They’re sure they’re paying for a premium experience.

A 5 star hotel is just another hotel room (when compared to a 3-4 star hotel).

A luxury car performs just as similar (when compared to a mass premium car).

Customers will never pay a premium for a product/ service.

Products/ services can be replicated and compared 1:1 within minutes.