@atpfm My company, Micron (the American DRAM maker) rebranded last year. It has not gone over well. I've tier-ranked the 4 logos since 1982. We also went to the san-serif, lower-cased, smooth and blobby, all-text logo... just jumping on that train for some reason. This came out a couple weeks before the disastrous Janguar rebrand with similar results. 1/4