Resistance can be as simple as using certain terms:

"online video" instead of "YouTube video".

"online search" instead of "Google Search" (or "do a search" instead of "google it".)

"music playlist" instead of "Spotify playlist".

Do not give these company any free advertising by using their names.

Do not make them the default term for something.

@rasterweb If folx use a company name enough times without associating it with the company the company can lose rights to their trademark

Imagine if google lost the rights to the word google

@ity @rasterweb it's been a -long- while since a trademark was last lost to genericisation, I wonder if a current court would do that in reality, given gestures at the US