Apple spending $500b on AI is pretty exciting. There's so much about where AI is going that's unknown, and Apple is a pretty conservative company.

The number of active iPhones worldwide is about a billion so they'd need $500/user to justify it; even over multiple years I don't see that happening. They must have some other plan.

@stevex They’re not spending $500B on AI, just that total amount in the US over the next 5 years. Which is a modest increase over their $430B announcement 4 years ago, before Apple Intelligence. https://www.apple.com/newsroom/2021/04/apple-commits-430-billion-in-us-investments-over-five-years/
Apple commits $430 billion in US investments over five years

Apple today announced an acceleration of its US investments, with plans to add 20,000 jobs across the country over the next five years.

Apple Newsroom
@jeffgrossman Ah, that makes a lot of sense.