For everyone who thought link shorteners were a good idea.

The lesson here is that if you don't own it, it will undergo enshittification. Even if it looks cool today.

Posting your blog articles on Substack? Telling people to use Bluesky or Threads? Enshittification is only a matter of time. I'm not sure why most people never learn the lesson.

@jrychter Oh, link shorteners are a good idea in some use cases, like when you want to share a long link on a printed medium. But then I prefer to use my own 🤓​

I have set up a short domain running YoURLs for the few times I need URLs printed in letters.