okay okay so semi serious question that I don’t expect anyone to actually answer

What’s up with accountant’s websites having randomly bolded words in various paragraphs?

They’re not links. They’re not harking back to core aspects of the company.

They’re just random ish words that might be for SEO I guess? Or because they think they’re important concepts?

But legit. A solid 3/4s of accountant websites I’ve looked at have them