A haunting reminder that rainbow capitalism is 100% about profit and convenience.

Corporations were never your friend. They were never going to defend you.

They were going to defend you for as long as doing so remained profitable.

I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.

I had a management class years ago in college where the professor made the argument that in order to be ethical, every single action a business makes must be done to increase profits for its shareholders.

Charitable donation? Only if it increases public perception in a way to be justified the cost.

Pay your employees well? Only if paying them less would cause you to lose them to your competitors.

The list goes on. It’s a very depressing way to look at the world. But as time goes by, I’ve realized just how accurate that professor was. Companies don’t give a shit about you and will turn on you the second it makes their quarterly numbers look better.