Want to create a business that won’t fail?
STOP trying to dream that you will become the brand that caters to “everyone” in the market.
Everyone is the enemy of growth in business.
When you plan your date for Valentine's Day (sorry single people) a few days from now, will you look for a fine dining restaurant or will you look for a table at a fast-food corner/ multi-cuisine restaurant in your locality?
Gone are the days of businesses that wanted to cater to 8-80 years.
Today, audience preferences change with every 3-4 years of age gap.
Want to create a business that can last the test of time?
Create a business for a very specific target audience and offer a very clear need/ pain point of your customer through an exclusive solution designed by you/ your brand.
This is also referred to as the “niche” of your business.
For example: At Paycheck To Profit, I’m catering only to millennials and gen-z (age bracket) who want to build a profitable relationship with money (specific problem) by changing their money mindset, getting financially literate to unlock the abundance in their life (exclusive solution).
Feel free to introduce your business in the comments below OR tag a business/ entrepreneur who you think is doing a great job within the niche they operate in!
Happy to continue the conversation, so feel free to ask your questions.
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Hi, I’m Manish Ahuja, and I create content about personal finances, the law of attraction, running a coaching business, marketing, sales, content creation and personal growth. If these subjects interest you, follow me for more meaningful content on your timeline.
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Manish Ahuja