It's wild that the movie industry has decided that the only way to get straight people to watch musicals is to trick them into it. Launder it with a dramatic, song-free trailer, and make sure the word 'musical' is excluded from its marketing vocabulary
@stroughtonsmith I think musicals get a bad rap because there were so many throwaway musicals on take home video. I will watch classics in live performances, but I am much less likely to go for a newish musical.