From https://spritely.institute/about/:

> *Fun is a revolutionary act:* The reason technology tends to succeed is that people enjoy using it and get excited about it. We care deeply about human rights and activism. This is not in opposition to building tech and a community environment that fosters a sense of fun; planned carefully, fun is at the core of getting people to understand and adopt any technology we make.

Spritely does fun things! We have fun characters, heck, we make VIDEO GAMES to show off our tech. And for those reasons, sometimes people write us off as not being a serious project.

This is serious business! Human rights! Lives are on the line!

We agree! That's part of why fun is *critical*!

First and foremost, the primary people that people use social communication tech is fun and a sense of community.

People aren't signing up to spend so much time online just to put on a stiff collar and fill out a bunch of paperwork.

Socializing is about connection. It's about enjoyment.

People need a sense of fun to want to be somewhere.

The most successful social networks became so because people found joy on them, in some way or another.

Joy, fun, entertainment, social value and connection... they're essential. Part of life. Healthy.

We won't succeed without them.

Spritely has dived deep into areas of computer science, and to those who are exploring them, these areas of programming can actually become fun in their own way!

But from the outset, they can appear academic and stiff.

There's a reason for the characters, the whimsy.

Computing can be magical.

But what about the games? The games! Yes Spritely has made quite a few games! https://spritely.institute/arcade/

Space shooters! Puzzle games! Cellular automata!

Hey, aren't you all, you know, just a bit *distracted* over there?

Actually it's all been very carefully planned! It's serious!