Social media has fundamentally changed the structure of information transmission in our society. It’s now much less hierarchical, and also transmitted through tribal or in-group networks. So that’s why social media influencers are shaping societal beliefs. One of which is distrust of authority.
You should also speak about #agnotology and the fabricated doubts: the goal of Oil Industry is to spread doubt so as to shape the public debate There's this book from 2010 that portrays how industrial influencers put money so as to discredit, specifically targetting parts of the scientific debate:
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Merchant of Doubts by Naomi Oreskes and Erik M. Conway en.wikipedia.org/wiki/Merchan... Particularly inspiring is the parallel with the tricks of the Tobacco industries so as to make people believe in other sources for cancer than tobacco; even shaping the act of smoking as a "Liberty Cigarettes"

Merchants of Doubt - Wikipedia
Merchants of Doubt - Wikipedia

Parallels between the Oil and Tobacco industries are striking Just like Big Tobacco hired scientists & lobbyists to cast doubt on the link between smoking and cancer: the Oil industry has reused similar tactic [and even some of the same people and firms!!!!] to sow confusion about climate change
#agnotology in action: deliberate creation of ignorance to protect profits The goal? To delay action and shape public debate by spreading doubt - we should recognize these patterns to build a more informed society #ClimateAction @lko.bsky.social I really think you should read it
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