I no longer tell my friends to join Mastodon.

I say, "The Fediverse is pretty popular. You'd probably like [look up the best version and instance for them because I know their interests]." And then I tell them how to find me

@bedirthan

This is a very good suggestion!

Telling someone a specific server to join eliminates the hurdle of paralysis of indecision.

Have a few recommendations up your sleeve. Ask them about their interests, and offer a specific recommendation along with a link to their /about or create account (auth/sign_up) page.

Really smart!