Now I'm firmly out of the #Apple ecosystem, I can appreciate that this is very cool: https://www.theregister.com/2025/01/03/apple_enhanced_visual_search/
It was their approach to CSAM with NeuralHash that broke the Apple spell with me, and I think this feature would've irked me too â not on privacy grounds (I'm one of the weird souls that *wants* my content represented in #AI models) but because of them doing it on-device without consent.
Solution-wise though, super cool.
I'm told this Enhanced Visual Search AI feature works super well too, and folks love it.
I wonder if people will care that Apple trawls through every photo they take â not just iCloud ones â to grab these homomorphically encrypted fingerprints and upload them to Apple without asking?
@stephaniec If you don't opt-out (it's on by default) then AI will run on your iPhone looking for recognisable locations and landmarks in your photos.
If it finds useful pictures, it'll store some data about some of the visual data in them and send it to Apple to help train its models to visually identify those locations and landmarks so Enhanced Visual Search works better.
The implementation does look very cool and secure â if you don't mind your photos being scanned and used in this way.
merely rhys
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