The most popular search on Bing has been for people searching for Google for the longest time. It seems when you search for Google on Bing the resulting page mimics the look of Google’s search engine to discourage you from clicking away.

This is such a diabolical growth hack. I love it.

When I worked at Bing, blind tests showed people couldn’t distinguish the results of both engines for common queries but chose Google when logos were visible.

https://www.windowslatest.com/2025/01/06/microsoft-bing-is-trying-to-spoof-google-ui-when-people-search-google-com/