“Scale matters. Send 1$ to a very small creator and you’ll make their day. Send 50$ to a famous YouTuber and they’ll barely notice it. Send an email to someone who wrote a post that resonated with you on their small personal site and you might start a friendship. Send a message to a famous celebrity and there’s a high chance they won’t even see it.

In an online world dominated by huge online presences, one where reaching a million followers is celebrated with a plaque, maybe we should start spending more time celebrating smallness.”

Manuel Moreale on scale.