By âeverybodyâ you mean everybody except Amazon. And I had fun hacking those. They were often on sale for like 2 bucks and they came with a battery that was good for like a thousand presses. You had to start the online setup process but not select any products, listen for the buttonâs msg to Amazon which contained a unique ID. You could then have your own server listen for a âpressedâ signal from that button and do whatever you want. I keep meaning to find out if thereâs still a way to initialize brand new ones.