→ OpenAI explores advertising as it steps up revenue drive
https://www.ft.com/content/9350d075-1658-4d3c-8bc9-b9b3dfc29b26

“Advertising has been a highly successful route for big tech companies such as Google and Meta to monetise their huge online #audiences.”

“[Ad] models come with drawbacks, including the fact they are sensitive to swings in the broader #economic cycle, and that they tend to shift a company’s focus from pleasing their users to their #advertisers.”

I can't wait.

#OpenAI #Advertising #tech #monetise #users

OpenAI explores advertising as it steps up revenue drive

ChatGPT maker hires advertising talent from big tech rivals

Financial Times
@homlett by their turd powers combined, they are Captain Enshitification.