I think my favorite Instagram ads are the ones for planners, where they show a young woman, probably in her early 20s, decorating and writing in her weekly planner, and she is BUSY! Two or three items a day, every day, and all kinds of goals and plans and bullet lists and curlicues and my friends if I have more than two things a week to write in my planner that fall outside the scope of my regular activities (the ones not worth writing down) I am EXHAUSTED and WHO ARE THESE PEOPLE?!?