1/ X's algorithm was changed in mid-July 2024 to systematically boost Republican-leaning accounts and Elon Musk's own account following his endorsement of Donald Trump, according to a newly released computational study of engagement from the Queensland University of Technology (QUT). ⬇️
2/ The study, by Professor Timothy Graham of the QUT and Professor Mark Andrejevic of Monash University, analysed 56,184 posts sent by a number of pro-Republican and pro-Democrat accounts between 1 January 2024 and 25 October 2024 and examined view counts, retweet counts, and favourite counts for each.
3/ The analysis found "a structural break for Musk's metrics around July 13, 2024" following which his view counts increased by 138.27% and retweets increased by 237.94%, with a similarly large increase for favourites. This was far in excess of other accounts monitored.
4/ The authors conclude that the results "indicate that Musk’s posts received a marked increase in visibility (view counts), amplification (retweet counts), and user interaction (favourite counts) that outpaced the general engagement trends observed across the platform. The unique post-change uplift for Musk's account suggests the possibility of algorithmic prioritisation or bias, positioning Musk's content favourably in terms of platform visibility and user engagement."
5/ The analysis also found a large increase in view counts, retweet counts, and favourite counts, for Republican-leaning accounts, but not for Democrat-leaning ones. Again, the break point for this appears to be July 13, 2024, suggesting a platform-wide algorithmic change.
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