My Experience With Algorithm Extremism:

So, most of us have been through this. I needed to buy a rug, so, I searched a few websites, and purchased what I needed. Now over a week later, I'm still getting ads for rugs. You bought a rug, DON'T YOU WANT A DOZEN MORE!

This is mostly an annoyance, an Algorithm missing it's mark, but what if this also applied to ideas? Let me tell you another story:

If you follow me, you probably already know I'm a pretty ardent feminist. Occasionally, I will peruse other websites, and social media (not X, ffs get off X) that use Algorithms. I had liked a few feminist posts, so the Algorithm said she likes these let's give her more, which was nice, at first. I started noticing they were getting more extreme, less women deserve equality, and moving more into Fuck all men, I hope they die, territory. Not a fan of that, but I figured it's a one off no big deal. Within a few days it had moved into full TERF territory. It took several weeks of me aggressively blocking and reporting every post I saw for it to disappear from my Timeline.

Now imagine if you're a young man who searches or asks on social media, Why won't women date me?, think about how quickly they could get pulled into a world of lies and extremism. Imagine asking any question about a group of marginalized people. This is why places like Mastodon will become more and more essential, and why teaching children critical thinking skills is paramount.

@RickiTarr

The thing about the getting-ads-for-things-I-already-bought phenomenon is that it shows just how pointless and ineffective these sites' ad-targeting algorithms really are. Cory Doctorow does a good job of debunking their "mind ray" targeting in some of his writing, but anyone who is paying attention can also see right through the hype. Anyone, except I guess, gullible advertisers.

@Mikal @RickiTarr this is known about in the ad industry. Ad buyers know that it's ineffective and inefficient, but there are no alternatives.

The old "50% of your marketing spend is wasted, but you never know which 50%" adage still applies, only the wasted percentage is getting bigger.

Online ads are getting more expensive and less effective every year, but the entire industry is unable to change willingly. Everyone knows it's going to end badly but no-one can apply the brakes.

@Mikal @RickiTarr and FB, Google & TikTok openly lie about clicks.

A couple of years ago I tracked every request on a web page we ran a FB ad campaign on. The server registered about 75% of the number of requests that FB said it sent us. We raised a ticket, got no meaningful reply. Nothing we could do about it; if we wanted the traffic we had to just put up with the lies.