If AI can digitally replicate a voice and a face in realtime onscreen, what are the implications for business?

(gift link) https://www.nytimes.com/2024/11/01/magazine/ai-hollywood-movies-cgi.html?unlocked_article_code=1.Wk4.GC3X.90U-HQp8Ojkc&smid=url-share

It seems that we'll either need a trust/verification system for identity beyond "I recognize the person on-screen" AND we'll have to return to in-person face-to-face meetings because the AI can't (yet) replicate a human in the real world.