I don't know, y'all, maybe don't use a figure that seems to be specifically designed to lure children in, and give it a name that definitely sounds like a nickname for Lucifer.
@MarkAsser @RickiTarr
They are losing their market share and are trying to win it back.
Religion, particularly harsh religions that fuck up people's mental state for life, are no longer popular with the young'uns. Gotta try to bring them in, or the cashflow will stop.